The idea for AgriPix, an Ag focused stock image library…

(Originally posted June ’25)

It all began to take shape while I was towing a small camper-trailer around Australia, exploring roads less-travelled and camping off-grid when possible.

I had recently stepped away from a long career in advertising and media data analysis during COVID.

Like many others during the pandemic, I found myself drawn to photography and was keen to document my Big Lap.

But as I travelled the long distances between destinations, I began photographing farms, crops, and livestock.

I quickly realised that I was often unsure of what I was actually capturing. As I asked in previous posts: Was that forage sorghum or sugar cane? Papaw or papaya?

I wasn’t confident approaching farmers without warning, so I stayed roadside, learning to use my new Nikon Z7, and documenting what I could.

What started as a personal project soon became a clear mission: to build AgriPix — a platform that showcases every stage of Australian agricultural production through high-quality images.

But more than that, I wanted to create a space where rural photographers and videographers could share their work, tell their stories, and earn generous royalties from image sales.

Through the Small Business Accelerator Program at Smart Precinct NQ, I refined the business model, clarified my message, and gained the support of a growing network of mentors and peers.

Their guidance helped turn this idea into a functioning, nearly-live platform. The placeholder site is already up at agripix.com.au.

Now, I’m looking to connect with others who share this vision.

If you’re passionate about capturing the beauty, effort, and innovation of Aussie farming and rural life on this great land, or if you’re someone who needs authentic agricultural imagery, I’d love to hear your thoughts.

Let’s start the conversation.

Next post: my ID strategy and a visit to a mate’s sugar cane farm in the Burdekin Region, NQ.

[Image taken with a Nikon Z7 mirrorless with full-size sensor using a Tamron SP 15-30mm F/2.8 G2 lens (at f/14, 1/400 sec, ISO 280).]